COMMUNICATIONS
For a more participatory graphic design
That which essentially distinguishes non-profit communications from “commercial” communications, is not in the means but the objective that is being communicated, not being a product but an ideal.
To speak about and promote a recently acquired and defined ideal, thought of and expressed with sensibility and social endeavour, experts of communication should have new tools that are free from reference to other schemes deriving from sectors that are not contiguous and sometimes even in contrast with the world of non-profit.
Some particularly coherent experiences in social communications have produced interesting reflections on the ways of transmitting ideals rather than selling merchandise; the basic requirements of such communication modes are:
- an ethical basis in the management of often irrational and emotional aspects between the ‘operator’ and the ‘operated’
- the capacity to stimulate a participatory approach to the issues in question
- the coherence or credibility of those who emit the message
- the transparency in transmissions of positive elements without hiding the difficulty in facing problems
- the clarity and effectiveness of content.
[...]
For a more participatory graphic design
That which essentially distinguishes non-profit communications from “commercial” communications, is not in the means but the objective that is being communicated, not being a product but an ideal.
To speak about and promote a recently acquired and defined ideal, thought of and expressed with sensibility and social endeavour, experts of communication should have new tools that are free from reference to other schemes deriving from sectors that are not contiguous and sometimes even in contrast with the world of non-profit.
Some particularly coherent experiences in social communications have produced interesting reflections on the ways of transmitting ideals rather than selling merchandise; the basic requirements of such communication modes are:
- an ethical basis in the management of often irrational and emotional aspects between the ‘operator’ and the ‘operated’
- the capacity to stimulate a participatory approach to the issues in question
- the coherence or credibility of those who emit the message
- the transparency in transmissions of positive elements without hiding the difficulty in facing problems
- the clarity and effectiveness of content.
[...]
